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How Aldona works

One marketplace. Two ways to shop.

Pre-loved and new, all in one checkout.

Women · Men · Children · Home & Living

From clothing, shoes and bags to toys, books, decor, textiles and kitchenware.

Sell your pre-loved pieces directly to the person who'll wear or use them next. Listing is free, and private sellers pay nothing when an everyday piece sells.

01

List it

Add photos, a price and a few details. It takes minutes.

02

Ship it

Print the tracked label and post it with the courier your buyer picked from the ones you offer.

03

Get paid

Once the buyer confirms it arrived as described, your money is released to you.

New pieces from independent sellers and small businesses, alongside pre-loved finds, all in one checkout.

01

Browse

New and pre-loved, side by side, in one place.

02

Pay

Aldona holds your payment until you confirm your order arrived as described.

03

Receive

Tracked and covered all the way to your door. If it isn't as described, we'll help put it right.

Why it's different

Everything you'd want from a marketplace, done fairly.

Built into how Aldona works, not added on.

01

Every designer piece, authenticated

Every designer piece is checked by our independent AI authentication partner before it goes live, whatever its price.

02

Fair to both sides

If something goes wrong, we look at the evidence from both buyer and seller before deciding, and either side can ask us to look again.

03

Fair fees, shown upfront

Prices include Aldona's fees, and postage is shown before you pay. Designer pieces carry a selling fee of 12% (minimum £5), charged only when they sell.

04

Protected, whoever's shipping

Every order is tracked and covered in transit, whichever courier it goes with. If a parcel goes missing or arrives damaged, we help put it right.

“Aldona kept her best clothes for a special occasion that never came. Some things are worth keeping. Some are worth passing on. Aldona is for both.”
Her granddaughter, founder of Aldona Read the story behind the name →
Aldona

The Aldona app
is launching soon.

Leave your email and we'll let you know the moment Aldona is live.

You're on the list. We'll be in touch before launch.

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Our story

Every piece deserves its occasion.
Some are still waiting for theirs.

There was a room in my grandmother's house that you could barely walk into. As a child, stepping inside felt like being lost in the mountains: everything towered over me, and there was no way through. The air smelt of fabric, and the room was always cold, the kind of cold that settles where things have been left and forgotten. Colours peeked out from every pile, and many of the clothes still had their tags on. The one I remember most is her coat, a deep cherry red, the same colour Aldona wears today.

Her name was Aldona. She lived in Europe, and she was rarely seen without a long skirt and a touch of red lipstick. She loved her clothes, but she loved her family more, and nothing made her prouder than showing off her two granddaughters. Above all, she valued loyalty. Her dog was never far from her side, and in many ways that quiet companion said everything about who she was.

She grew up at a time when good clothes were expensive and fast fashion did not exist. You looked after what you had, and you saved your best for a special occasion. It never came. After she passed, most of that room went into bags, and I still think about the lives those clothes were meant to have, and how much of her was folded away inside them.

That room taught me that what we own is meant to be worn, used and loved, not kept waiting. She showed me what loyalty looks like, and Aldona is my way of carrying it forward, with fairness for everyone who buys and sells here. That is why this marketplace carries her name. Here, a forgotten piece can find its next chapter, and the occasion it was always waiting for could be yours.

Her granddaughter, founder of Aldona

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Questions & answers

Everything you might want to know before Aldona launches. Can't find your answer? Email support@aldonacollective.com.

About Aldona

What is Aldona?

Aldona is a UK marketplace for buying and selling pre-loved and new fashion and home & living. Private sellers pass on pieces they've loved, and independent sellers and small businesses offer new ones, all in one place with one checkout.

When does Aldona launch?

Aldona is launching soon as an app and a website. Leave your email on this page and we'll let you know the moment it's live.

Where is Aldona available?

Aldona is for buyers and sellers in the United Kingdom.

What can I buy and sell?

Women's, men's and children's clothing, shoes and bags, plus home & living pieces such as toys, books, decor, textiles and kitchenware.

Selling

How much does it cost to sell?

Listing is free. Private sellers pay nothing when an everyday piece sells. Designer pieces have a selling fee, and Business Sellers pay a small commission once their sales pass £1,000, with none on items of £10 or less.

What is the designer selling fee?

Designer pieces have a selling fee of 12% of the sale price (minimum £5). It's charged only when the piece sells, and it covers authentication before the piece is listed.

How and when do I get paid?

Aldona holds the buyer's payment until they confirm the order arrived as described. Once they do, or the confirmation window passes without a problem being reported, your money is released to you.

How does postage work?

You choose which couriers you offer, and the buyer picks one at checkout and pays for postage. You print the tracked label from Aldona and send the parcel. Every order is tracked and covered in transit.

Can I sell as a business?

Yes. Independent sellers and small businesses can apply to become Business Sellers, which lets you sell new stock as well as pre-loved. We explain what's needed, and what's different, before you apply.

Buying

What do I pay when I buy?

The price on each listing already includes Aldona's fees. Postage depends on the courier you choose and is shown before you pay, with nothing else added at checkout.

What is the small order fee?

Very low-priced items include a small order fee, shown in the price from the start, to cover the cost of processing the order. Buying a few pieces from the same seller in one bundle is an easy way to avoid it.

What if my order doesn't arrive or isn't as described?

Report it from your order before you confirm it arrived, within the confirmation window. If a parcel goes missing or arrives damaged, we help put it right. If an item isn't as described, we look at the evidence from both sides before deciding.

Can I return something if I change my mind?

It depends on the seller, and each listing shows which returns apply before you buy. Pieces from Business Sellers come with a 14-day return window by law. Many private sellers also accept change-of-mind returns, where you ask within 48 hours and cover the return postage.

Trust

How does authentication work?

Every designer piece is checked by our independent AI authentication partner before it goes live, whatever its price. Its result is shown on the listing. Aldona is not affiliated with the brands sold on the platform.

What happens if there's a disagreement?

We look at the evidence from both buyer and seller before deciding, and either side can ask us to look again. Your payment stays held while it's being sorted.

How is my information protected?

We only collect what we need, we never sell your information, and you can ask us to see or delete it at any time. Read our privacy notice for the details.

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Privacy notice

Last updated: 22 October 2026

This notice explains how Aldona Collective ("Aldona", "we", "us") collects and uses your personal information when you visit this website, join our mailing list or contact us. It covers this website only. A full privacy notice will be published with the Aldona app.

Who we are

Aldona Collective, based in the United Kingdom, is the controller of the personal information described in this notice. You can contact us about anything in it at support@aldonacollective.com.

What we collect

How we use it and why

You can withdraw your consent or stop marketing emails at any time, using the unsubscribe link in every email we send or by contacting us. We will never share your email address with other companies for their own marketing.

Cookies

This website does not set any cookies, and we do not use advertising or analytics tracking. The fonts are loaded from Google Fonts, which means your browser connects to Google's servers and shares your IP address with Google.

Who we share it with

We do not sell your information. We only share it with service providers who help us run the website and the mailing list, and only for that purpose:

We may also share information if the law requires it, or to protect our rights or the safety of others.

International transfers

Some of these providers process information outside the UK, including in the United States. Where they do, the transfer is protected by safeguards recognised under UK data protection law, such as the UK International Data Transfer Addendum or the UK Extension to the EU-US Data Privacy Framework.

How long we keep it

Your rights

Under UK data protection law you have the right to:

To use any of these rights, email support@aldonacollective.com. It is free, and we will respond within one month.

Age

This website and our mailing list are intended for people aged 18 and over.

Other websites

Our website links to our Instagram page and other sites. When you visit them, their own privacy policies apply, not this one.

Complaints

If you are unhappy with how we have handled your information, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.

Changes to this notice

We may update this notice from time to time. The date at the top shows when it was last changed.

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